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You've built the brand. We'll build the system that sells it
Our team will break down where you’re leaking conversions,
which creator angles match your brand, and what’s stopping you from scaling.
SwingUp joined Holidays on TikTok 2026, bringing the agency together with TikTok and other industry partners ahead of one of the most important e-commerce periods of the year.
The event focused on preparing brands and partners for the holiday and Mega Sales season on TikTok, as businesses gear up for major shopping moments including 9.9, 10.10, 11.11, 12.12, and year-end campaigns.
Adding to SwingUp’s participation, Joshua Mafelix, President and Founder of SwingUp, was selected by TikTok for Business to share his perspective on what brands and agencies can take into the upcoming Mega Sales season.
TikTok for Business later featured Mafelix on its official LinkedIn page, asking him to share his biggest takeaway from Mega Sales on TikTok.
In the feature, Mafelix highlighted the importance of understanding the entire customer journey and using TikTok’s insights, tools, and strategies to help brands move consumers from discovery toward conversion.
For SwingUp, the feature reflects the agency’s growing involvement within the TikTok ecosystem, not only through its work as a TikTok Shop Partner in the Philippines, but also through participation in platform-led industry events, training programs, campaign rankings, and conversations around the future of TikTok commerce.
The appearance comes as SwingUp continues to strengthen its capabilities across TikTok Ads, GMV Max, TikTok Shop management, affiliate marketing, creator partnerships, live selling, and performance creative strategy for brands preparing for major campaign periods.
Mega Sales campaigns represent some of the most competitive moments in Philippine e-commerce, making preparation across advertising, content, creators, affiliates, live commerce, and shop operations increasingly important for brands seeking to maximize TikTok Shop opportunities.
SwingUp’s participation in Holidays on TikTok 2026 also builds on the agency’s growing track record as a TikTok marketing agency in the Philippines, particularly in helping e-commerce brands prepare for and execute large-scale TikTok Shop campaigns.
The official TikTok for Business feature featuring Joshua Mafelix and his Mega Sales insights can be viewed here:
Watch Joshua Mafelix’s Mega Sales feature on TikTok for Business