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SwingUp Clients Hit Record-Breaking Sales During 12.12 Mega Campaign

December 13, 2024 – Philippines

12.12 was nothing short of historic for SwingUp and its brand partners, with multiple clients shattering their previous records, including one standout brand that achieved 8-figure sales in just one day.

Fueled by full-funnel campaigns, strategic hype-building, and advanced planning across TikTok Shop, Meta, and offline channels, SwingUp’s partner brands saw explosive growth during the 12.12 Mega Sale, with one of the most successful brands doubling their 11.11 results.

“We’re not surprised, we prepared for this all year. When strategy meets timing, and you have the right team behind the scenes, results like this become predictable,” said Joshua Mafelix, Founder of SwingUp. From creator-led awareness plays to conversion-focused live selling, SwingUp’s 12.12 execution proves that Social Commercetainment is more than a trend.  it’s the new performance standard for eCommerce brands in the Philippines.

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