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SwingUp Drives ₱20M+ Sales for Client During Ghost Month on TikTok

September 8, 2025 – Philippines

Despite Ghost Month typically being one of the slowest periods of the year for Philippine e-commerce, SwingUp successfully helped one of its partner brands generate over ₱20 million in sales on TikTok Shop, defying seasonal expectations and industry slowdowns.

The client described their experience with SwingUp in a recent feedback statement, saying: “Sobrang the best ang team niyo, walang pintas!”

Ghost Month has long been considered a challenging period for businesses due to decreased consumer activity, concerns over major spending, and fluctuating demand. However, SwingUp’s strategic planning, rapid campaign adjustments, and cross-team coordination enabled the brand to maintain strong performance throughout the season.

According to the client, the SwingUp team demonstrated:

  • Fast execution during critical campaign moments

  • Strong support amidst issues such as out-of-stock SKUs

  • Consistent performance even with shifting market behavior

  • Reliable cross-functional collaboration among the brand, ads team, and creatives

The result was a peak sales performance that surpassed typical Ghost Month expectations, further highlighting SwingUp’s role as a top-performing TikTok Agency in the Philippines.

Achieving ₱20M+ in sales during a period known for reduced activity reflects the importance of proactive strategy, operational discipline, and data-driven adjustments for brands navigating seasonal volatility on TikTok Shop.

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