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SwingUp Generates ₱42.65M GMV in TikTok Shop’s 8.8 Campaign

August 10, 2025 – Philippines

SwingUp achieved a new milestone during TikTok Shop’s 8.8 campaign push, generating a record-breaking ₱42.65 million in Gross Merchandise Value (GMV) for its client portfolio.

The 8.8 campaign is one of TikTok Shop’s biggest mid-year sales events, attracting massive consumer traffic across the Philippines. SwingUp’s record results demonstrate the effectiveness of its performance-focused approach, combining GMV Max Ads, affiliate activations, and live selling operations to deliver scalable growth for brands.

The ₱42.65M GMV achievement marks SwingUp’s highest double digit revenue performance to date, reinforcing its reputation as one of the Philippines’ top TikTok Shop growth partners.

Key drivers of success included:

  • 📈 Aggressive campaign scaling using GMV Max Ads to optimize conversions

  • 🎥 High-performing creator-led content that boosted engagement and purchase intent

  • 🤝 Affiliate partnerships and live selling sessions that maximized real-time sales momentum

“This 8.8 milestone proves what’s possible when strategy, execution, and creator collaboration align perfectly,” said Joshua Mafelix, Founder and CEO of SwingUp. “We’re proud of our team and grateful to our partner brands for trusting us with their campaigns.”

The 8.8 results set the stage for even bigger campaigns ahead, particularly with the upcoming 9.9, 10.10, and holiday sales season, where SwingUp aims to surpass this record and drive even greater growth for its clients.

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