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You've built the brand. We'll build the system that sells it
Our team will break down where you’re leaking conversions,
which creator angles match your brand, and what’s stopping you from scaling.
SwingUp Founder and CEO Joshua Mafelix joined global industry leaders at the TikTok Partner Summit 2025, held in W Singapore - Sentosa Cove, Singapore. The event gathered top TikTok Shop Partners (TSPs), agencies, and e-commerce innovators across Asia to discuss the platform’s rapid evolution and the future of social commerce.
SwingUp Founder and CEO Joshua Mafelix at the TikTok Partner Summit 2025
The summit featured sessions with TikTok executives, highlighting new ad solutions, affiliate growth programs, and live selling strategies designed to help brands scale faster on the platform. According to TikTok, the Philippine market continues to be one of the fastest-growing in Southeast Asia, making the summit a crucial venue for collaboration and alignment.
SwingUp’s participation underscores its role as a leading TikTok Shop growth partner in the Philippines, trusted by both emerging and established e-commerce brands. With a portfolio that spans ads management, affiliate marketing, and live selling operations, the agency is committed to helping local sellers maximize opportunities in TikTok’s rapidly expanding ecosystem.
Industry insiders noted that sessions on GMV Max Ads, affiliate-creator synergies, and TikTok Shop operational excellence were among the most anticipated topics of the summit. These insights are expected to shape agency strategies for the second half of 2025, particularly as competition intensifies across Southeast Asia.
“Being part of the TikTok Partner Summit is a huge opportunity not only to align with TikTok’s future roadmap but also to represent how Filipino brands are winning in the global e-commerce stage,” said Mafelix during the sidelines of the event.
The TikTok Partner Summit 2025 reaffirms TikTok’s commitment to building a stronger partner ecosystem across the region, enabling agencies like SwingUp to play a pivotal role in shaping the future of digital commerce.