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Just in: One of SwingUp’s brand partners shattered records after hitting ₱10M+ in a single day, marking one of the agency’s highest-performing campaigns this year.
RICHBOYZ, a well-known fashion brand here in the Philippines, earned just ₱6M–₱7M during the same period last year. This time, they more than doubled their results through a powerful mix of strategic planning, brand-building, and conversion-focused execution.
Here’s a closer look at what drove the breakthrough:
1️⃣ Year-Long Inventory Planning
Months of preparation ensured they had the stock to match demand, no last-minute scrambling, no missed revenue due to out-of-stock SKUs.
2️⃣ Brand Marketing That Played the Long Game
Instead of relying purely on ads, the brand invested in visibility and trust months in advance. Customers knew their name before the sale started.
3️⃣ FOMO-Fueled Ad Campaigns
In the lead-up to the big day, SwingUp launched highly targeted campaigns that built urgency, hype, and anticipation, driving conversions the moment doors opened.
“This wasn’t a lucky break. It was a strategic win, built on months of prep, bold creative direction, and a clear customer roadmap,” said Joshua Mafelix, Founder of SwingUp.
“And the best part? These were all offline sales, proof that great marketing doesn’t stop at the screen,” he added.
With this latest milestone, SwingUp continues to help brands unlock performance at scale, combining platform-native strategy, content, and commerce under one roof.