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You've built the brand. We'll build the system that sells it
Our team will break down where you’re leaking conversions,
which creator angles match your brand, and what’s stopping you from scaling.
SwingUp Founder and CEO Joshua Mafelix visited the ByteDance Singapore Headquarters to meet with TikTok leaders and explore the future of AI-driven solutions for brands on the platform.
SwingUp Founder and CEO Joshua Mafelix at the Bytedance Singapore Headquarters
The visit followed the TikTok Partner Summit 2025 and provided an opportunity for direct collaboration between TikTok’s regional team and one of the Philippines’ fastest-growing TikTok Shop Partners. Discussions centered on how artificial intelligence can enhance brand performance across advertising, affiliate marketing, and live selling.
Key areas of focus included:
“TikTok continues to push boundaries with AI, and it’s clear that the next wave of growth for brands will come from how we use these tools,” said Mafelix. “Our goal at SwingUp is to bring these innovations back to our clients in the Philippines and help them scale smarter.”
The visit highlights SwingUp’s role as both a trusted TikTok Shop Partner and an early adopter of advanced solutions designed to help local sellers compete in Southeast Asia’s fast-changing e-commerce landscape.