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SwingUp Empowers Mindanao MSMEs at Mindanao Foodscape 2025 in Davao

December 2, 2025 – Davao City, Philippines

SwingUp took part in Mindanao Foodscape 2025, an event focused on empowering Mindanao-based MSMEs and content creators, held in Hotel Tropika, Davao City. The gathering brought together local food brands, entrepreneurs, and creators to explore growth opportunities through digital commerce and creator-led strategies.

Mindanao Foodscape was designed to help regional businesses scale beyond local markets by leveraging modern platforms such as TikTok Shop. The event emphasized practical education, creator collaboration, and scalable systems that allow MSMEs to compete nationally.

SwingUp Founder and CEO Joshua Mafelix was invited as one of the resource speakers, where he shared insights on TikTok ads growth and creator-driven commerce. His discussion focused on how MSMEs and creators in Mindanao can use TikTok as a revenue channel, not just a content platform.

Key topics discussed during the session included:

  • Using TikTok Ads as a sales and distribution platform for MSMEs

  • Building scalable systems through TikTok ads and creator partnerships

  • Understanding how TikTok Shop and live selling can help local brands reach national audiences

SwingUp’s participation in Mindanao Foodscape reflects its role as a top TikTok agency in the Philippines, actively supporting not only Metro Manila-based brands but also regional businesses and creators seeking to expand their reach.

By contributing to events like Mindanao Foodscape, SwingUp continues its mission of helping Filipino MSMEs and creators grow through TikTok marketing, TikTok Shop operations, and performance-driven strategies, reinforcing the importance of inclusive growth across all regions of the country.

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