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You've built the brand. We'll build the system that sells it
Our team will break down where you’re leaking conversions,
which creator angles match your brand, and what’s stopping you from scaling.
SwingUp participated in TikTok’s Harvest to Home Caravan, an exclusive in-person creator matchmaking event designed to connect rice, fresh, and frozen goods sellers with creators who can help elevate their brand presence on TikTok Shop.
The initiative, hosted by TikTok Shop Philippines, aims to strengthen support for local producers by pairing them with creators capable of driving visibility, conversions, and nationwide reach. The event reflects TikTok’s continued investment in agri-commerce and food sector growth.
SwingUp Founder Joshua Mafelix was invited as a resource person, where he led a focused discussion on GMV Max Ads, TikTok’s performance-driven advertising feature used by brands to scale efficiently.
Mafelix shared insights on how GMV Max Ads can help local sellers:
The creator matchmaking segment introduced participating sellers to a curated lineup of TikTok creators who specialize in commerce-ready content, allowing brands to find partners who can help them scale beyond traditional video visibility.
“It’s inspiring to see local sellers connect with creators who can genuinely help them scale,” Mafelix shared after the event. “This is the kind of ecosystem Filipino businesses deserve, one that gives them access to the right support, partnerships, and exposure to grow on TikTok.”
The Harvest to Home Caravan is part of TikTok’s broader efforts to uplift local industries and ensure that regional producers have the resources, creator partnerships, and platform visibility needed to scale in today’s digital commerce landscape.