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A SwingUp brand partner achieved a major milestone after generating ₱7,757,650.12 in revenue within just one hour during a Key Live Session (KLS) launch held on TikTok Shop.
Originally scheduled as a five-hour live event from 7:00 PM to midnight, the session concluded far earlier than expected after the brand sold out within an hour due to exceptionally high demand.
According to data from the campaign:
The result marks one of SwingUp brand partners’ strongest KLS performances to date, driven by the alignment of creator execution, product readiness, teaser rollout, and live selling flow.

Key Live Sessions (KLS), a high-impact format on TikTok Shop featuring creators hosting branded live streams, have become a powerful tool for accelerating product launches and capturing real-time sales momentum. The results of the campaign demonstrated how strategic preparation and coordinated live production can compress hours of projected sales into a single high-performing window.
The outcome also underscores the continued rise of creator-led commerce in the Philippines, where brands increasingly rely on live selling formats to reach audiences at scale.


