Joshua Mafelix Guests with Mommy Negosyo to Teach MSMEs TikTok Growth

SwingUp Founder and CEO Joshua Mafelix was invited as a guest by Mommy Negosyo, where he shared practical insights on how local MSMEs and business owners can get started on TikTok as a platform for growth, visibility, and digital commerce.

The session focused on helping Filipino entrepreneurs understand how TikTok can be used not just for content, but as a serious channel for brand awareness, customer acquisition, and sales. Speaking to an audience of local MSMEs and business owners, Mafelix discussed how brands can build an effective presence on TikTok even without large budgets or complex production setups.

During the guesting, Mafelix covered:

• How MSMEs can start on TikTok with a strong business foundation
• The difference between creating content for attention vs. creating content for growth
• How TikTok can support awareness, traffic, and conversion goals
• Why creators, affiliates, and short-form videos matter in modern commerce
• Early steps businesses can take to prepare for TikTok Shop and live selling

The appearance reflects SwingUp’s continued commitment to educating the broader Filipino business community, especially small and medium enterprises that are still in the early stages of embracing digital and creator-led commerce.

As one of the top TikTok agencies in the Philippines, SwingUp has built a strong reputation for helping brands scale through TikTok ads management, TikTok Shop strategy, affiliate marketing, live selling systems, and creator partnerships. Through educational guestings and speaking engagements, the company continues to expand its role beyond execution and into industry leadership.

Mafelix’s guest appearance with Mommy Negosyo also highlights the increasing interest among Filipino business owners in learning how to use TikTok as a growth engine, especially as the platform becomes more important for product discovery and e-commerce in the Philippines.

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