Meta Title: Joshua Mafelix Leads Hands-On TikTok Ads Workshop in Philippines

SwingUp Founder and CEO Joshua Mafelix led a hands-on TikTok Ads Workshop, bringing together brand owners, marketers, and entrepreneurs seeking to strengthen their performance marketing capabilities on TikTok.

The workshop focused on practical, implementation-driven training designed to help participants understand how to build, optimize, and scale campaigns using TikTok’s advertising ecosystem. Attendees were guided through live demonstrations of campaign setup & structures, creative testing frameworks, and performance analysis inside TikTok Ads Manager.

The session emphasized:

• Structuring campaigns for scalable TikTok ad performance
  
  
• Maximizing returns using GMV-driven optimization strategies
  
  
• Understanding creativesthat convert on TikTok
  
  
• Aligning ads with TikTok Shop growth objectives
  
  
• Avoiding common scaling mistakes in paid media
  
  

Unlike traditional lecture-style seminars, the workshop followed a hands-on format, allowing participants to see real-time breakdowns of campaign architecture and optimization logic used by high-performing brands.

Joshua Mafelix, known for leading one of the fastest-growing TikTok marketing agencies in the Philippines, shared insights drawn from managing multiple TikTok Shop accounts across different industries. His approach centered on building repeatable systems rather than relying on short-term spikes.

The event reinforces SwingUp’s growing influence as a top TikTok agency in the Philippines, not only through client performance results but also through education and knowledge-sharing initiatives aimed at elevating the local digital commerce ecosystem.

As TikTok continues to expand as a major e-commerce and advertising platform in Southeast Asia, workshops like this highlight the increasing demand for structured, data-driven expertise in TikTok ads management, TikTok Shop scaling, and performance marketing strategy.

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