LITTLE BACKGROUND

Brilliant Skin Essentials is one of the Philippines’ leading skincare brand, well-loved by millions online and known for its energetic, high-performing community.

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However, even strong brands can hit a plateau. Brilliant Skin’s live selling performance wasn’t matching their expectations. Despite loyal customers and popular products, their TikTok Shop live traffic was stagnant.
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That’s when SwingUp stepped in as their TikTok Shop Partner, with one clear goal: help them bring more eyes, and more sales, to their live streams through data-backed ad amplification and smarter creator allocation.
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The brand’s live selling setup was already active but lacked the structured push it needed to scale.

• Traffic was inconsistent, making it hard for creators to sustain engagement.
  
  
• Ad budgets were spread thin, without a clear system to focus on top-performing creators.
  
  
• The brand wanted stronger live traction and conversion, not just more streams.
  

In short, they needed a smarter way to fuel live selling momentum, without wasting ad spend.

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MAIN OBJECTIVES

To turn things around, SwingUp and Brilliant Skin set out to:

1. Maximize TikTok Shop ad amplification for all KOL-led live streams.
   
   
2. Identify and invest in top-performing creators every week based on real data.
   
   
3. Create a structured “weekly reset system” to sustain conversions and performance.
   
   

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THE SOLUTIONS

Here’s how the SwingUp team tackled it step-by-step:

1. Structured Weekly Reset
   
   • Each week, we refreshed budgets, creatives, and amplification strategies based on the prior week’s data.
     
   • This system allowed the brand to sustain results and stay agile, even as live dynamics changed.
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2. Data-Driven Creator Boosting
   
   • We tracked live performance data weekly to spot high-performing creators.
     
   • Instead of spreading the budget thin, we reallocated ad spend to those driving the most engagement and sales.
     
     
3. Ad Amplification with Precision
   
   • Using TikTok’s GMV Max system, we boosted KOL live streams to reach larger, more relevant audiences.
     
   • We optimized campaigns daily to balance cost per order and live view growth.
     

‍THE RESULTS

The strategy paid off big time.

• 450% ROAS — meaning every peso spent brought strong returns
  
  
• 1,005,535 total live views, proving the strategy didn’t just sell, it scaled visibility
  
  
• 22 creators successfully boosted, each contributing to the growing momentum

Beyond the numbers, Brilliant Skin regained confidence in their live strategy.

Their team saw renewed excitement from both viewers and creators, fueling consistent engagement and stronger sales week after week.

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CONCLUSIONS

Brilliant Skin Essentials didn’t just improve their live selling performance, they built a system that keeps the momentum going.

With a smart mix of data, structure, and creative amplification, they turned their creator live into a high-performing, revenue-generating machine.

If you’re ready to bring that same energy and structure to your brand’s live selling strategy, let’s talk. SwingUp is a top agency and TikTok Shop Partner that can help you propel your business to greater heights