LITTLE BACKGROUND

Natasha Sales & Marketing is a trusted lifestyle brand in the Philippines, offering a wide range of products such as soaps, shoes, undergarments, and perfumes. With such a diverse product line, their target market is broad and varied.

Before working with us, Natasha had never run TikTok Ads. Our partnership marked their very first step into performance marketing on the platform.

Their primary challenges were:

• No ads history to build on, this was their first campaign ever.
• Limited usable content: Affiliate videos couldn’t be included due to backend spending/commission concerns.
• Lack of consistent content planning and TikTok-first creative strategy.
• Budget capped at ₱3,000/day, often maxed out in just a few hours, limiting scale despite strong demand.

Our Role: As Natasha’s TikTok Shop Partner, we were brought in to launch and manage their first GMV Max campaigns, also producing fresh content to fill their creative gap after a month of managing their Ads.

Despite these challenges, Natasha wanted to validate TikTok as a serious sales channel.

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OBJECTIVES

Natasha partnered with us to:

• Launch their first-ever TikTok Ads campaigns and test the platform’s potential.
• Drive higher sales and reach more audiences using product cards and existing content.
• Establish a consistent content creation strategy, producing TikTok-worthy, trend-based creatives.
• Feature both best-selling and slow-moving products in campaigns and content.
• Strengthen organic reach through engaging initiatives like the Affiliate Program and Creator Connect booth.

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THE SOLUTIONS

1. Launching Natasha’s First GMV Max Campaigns

Problem: No paid TikTok campaigns had ever been run, and affiliate videos couldn’t be included.

What We Did:

• Launched Product GMV Max and Live GMV Max (eventually asked to be turned off due to budget concerns) campaigns with selected Natasha creatives.
• Daily budget of ₱3,000 with a target ROI of 7x, consistently exceeded.
• Adjusted run times to afternoons, focusing on hours when Natasha’s sales typically slowed down.

Results:

• ₱4.5M gross revenue in 1 month
• 25,784 total orders
• 36.9x ROI vs. 7x target
  
  

2. Content Creation for TikTok Growth

Problem: Natasha lacked consistent, TikTok-worthy content.

What We Did:

• Produced 30 contents in August, covering brand events, bestsellers, and slow-moving products.
• Content mix: product-focused, talking-head explainers, POV skits, humorous hooks.
• Built a structured content calendar for consistency.
• Optimized captions, hashtags, and keywords for TikTok visibility.

Results:

• All contents were launched on time and approved by Natasha.
• Boosted organic traffic, especially around Affiliate Program and Creator Connect booth videos.

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THE RESULTS

• Generated a total of ₱4,516,772.92 Gross Revenue in just one month of TikTok Ads.
• Drove 25,784 total orders with an average ₱4.74 cost per order.
• Achieved an exceptional 36.94x ROI, far exceeding the initial 7x ROI goal.
• Campaigns consistently maxed out the daily ₱3,000 budget, leaving significant room for scaling.
• Content production gave Natasha 30 TikTok-worthy videos, balancing bestsellers with slow-moving products.
• Organic engagement wins came from Affiliate Program and Creator Connect booth videos, driving traffic outside ads.

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Sample Produced Video Creatives

‍KEY TAKEAWAYS

• TikTok proved to be a high-performing channel for Natasha, delivering ₱4.5M in revenue from their first campaigns.
• High ROI without affiliates: Even without boosting affiliate videos, campaigns delivered massive returns.
• Budget, not performance, was the limitation. Campaigns capped early in the day, showing greater potential with higher spend.
• Content consistency drives visibility. A TikTok-first content calendar ensured Natasha stayed relevant and engaging.

Natasha’s first-ever TikTok Ads campaigns delivered ₱4.5M revenue and 36.9x ROI in just one month, proving TikTok’s power as a sales channel for diverse lifestyle products.

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CONCLUSION

In just one month, Natasha Sales & Marketing generated ₱4.5M in TikTok Shop sales from its very first paid campaigns.

Through a focused GMV Max strategy, optimized ad management, and consistent content rollout, we delivered 36.9x ROI while balancing bestsellers and slow-moving products, proving TikTok’s power as a sales channel even without affiliate content.

Here’s how we made it happen:

• Launched Natasha’s first-ever TikTok Ads with a clear GMV Max structure that maximized returns despite budget caps.
• Exceeded ROI targets, achieving 36.9x ROI vs. the original 5x (Client Target) & 7x (Campaign Target) goal.
• Balanced content strategy to maintain engagement, trend relevance, and organic visibility through initiatives like the Affiliate Program and Creator Connect booth.
• Produced 30 TikTok-worthy contents in one month, covering brand events, bestsellers, and underperforming SKUs.

By aligning ads management with a consistent strategy, Natasha proved that even a first-time TikTok advertiser can achieve breakthrough results.

Want similar results? If you’re looking to unlock TikTok as a growth channel for your brand, a smarter strategy makes all the difference.

👉 Reach out to us and see how much you can unlock in just 30 days.

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