LITTLE BACKGROUND

Estained, a pioneering hair care brand known for their iconic Sleek Sticks, was already achieving impressive results with their TikTok ads. However, in the highly competitive hair care market, they faced significant challenges from copycat brands. Estained needed a solution to manage their ads more effectively and distinguish themselves from these knock-offs. Our objective was clear: increase ROAS, generate awareness about knock-off brands, and drive overall better performance.

THE SOLUTION

To achieve Estained’s goals, we implemented our Revenue Boost 360 Program, an end-to-end full-funnel strategy incorporating both Acquisition and Retention campaigns. Our approach was thorough and data-driven, starting with a comprehensive analysis of Estained’s existing ad performance to identify areas for improvement.

Acquisition Campaigns:

We developed targeted acquisition campaigns designed to attract new customers while highlighting the unique qualities of Estained’s products compared to copycat brands. Through A/B testing, we optimized ad creatives and targeting strategies, ensuring maximum engagement and conversion.

Retention Campaigns:

Our retention strategies focused on engaging existing customers and encouraging repeat purchases. We used personalized retargeting ads to maintain customer interest and loyalty, ensuring Estained remained top-of-mind for their consumers.

Brand Awareness Initiatives:

To combat the prevalence of knock-off brands, we created content that showcased the authenticity and quality of Estained’s products, emphasizing their unique benefits. Leveraging influencer partnerships, we enhanced credibility and expanded our reach, solidifying Estained’s market position.

THE RESULTS

The implementation of these strategies led to remarkable improvements for Estained. In just 30 days, they saw a 54.03% increase in GMV and a 16% increase in ROAS. Their purchase rate also improved by 2.94%. Beyond these quantifiable metrics, customer engagement improved significantly, with more positive interactions and feedback, indicating a stronger brand presence and customer loyalty.

If you need help improving the performance of your ad campaigns and boosting your revenue, feel free to book a call with us. Let’s work together to achieve extraordinary results like Estained.

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