LITTLE BACKGROUND

Health Fusion, a leading supplement brand on TikTok, Shopee, and Lazada, needed to reduce paid ad spend and find a sustainable sales engine. In this case study, you’ll see how they used a smart affiliate creator strategy to boost sales organically, even during budget cuts.
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MAIN OBJECTIVES

We focused on:

1. Driving sales through better affiliate engagement and reactivation.
2. Improving affiliate content quality and turnaround speed.
3. Boosting sample requests to drive trial and word-of-mouth.
4. Increasing visibility of slow-moving SKUs through targeted campaigns.

THE SOLUTION

Here’s how we tackled the problem:

1 . Targeted Sampling Campaigns

• Launched Google Forms to increase sample requests particularly for slow-moving SKUs and during low ad spend weeks. This created more trial touchpoints and drove organic interest.

2. Content Support System

• Developed and distributed a detailed content guidelines deck. This gave affiliates clarity on messaging, tone, and structure, leading to faster, higher-quality content submissions.
  

3. Creator Contests & Incentives

• Ran affiliate competitions and reward-based sales drives. These re-engaged existing partners and attracted new ones, especially during months with otherwise declining reach.

4. Affiliate Reactivation Program

• Personally reconnected with dormant creators, many of whom resumed active promotion and drove meaningful traffic and sales.
  

5. Rapid Onboarding of New Creators

• Doubled the number of creators, giving the brand broader reach and varied content angles.

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THE RESULTS

• GMV Growth: May saw a 2.1x increase in GMV over April

• Top Creators: One creator generated 152 orders in just 3 days, a clear signal of how fast the program could scale.

• Program Growth: Number of creators doubled within 8 weeks, providing scalable visibility.

Total Creators Before SwingUp’s Onboarding (April):

Under SwingUp’s Affiliate Management (May):

• Content Quality: Faster content turnarounds and improved production quality due to support materials.

‍Example Content from affiliates: 

Affiliates produced face-front videos that clearly showcased the product, highlighted its benefits, and shared their experience with the effects of the melatonin gummies.

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CONCLUSION

By applying clear affiliate incentives, structured support, and reactivation strategies, Health Fusion’s affiliate program was transformed from a passive channel into a thriving sales driver,  all without relying heavily on paid ads.

If you’re looking to scale your affiliate performance or revive an underperforming program, book a call with us today, and let’s make your community your best sales force.