LITTLE BACKGROUND

Health Fusion, a leading supplement brand on TikTok, Shopee, and Lazada, needed to reduce paid ad spend and find a sustainable sales engine. In this case study, you’ll see how they used a smart affiliate creator strategy to boost sales organically, even during budget cuts.

OBJECTIVES

We focused on:

1. Driving sales through better affiliate engagement and reactivation.
2. Improving affiliate content quality and turnaround speed.
3. Boosting sample requests to drive trial and word-of-mouth.
4. Increasing visibility of slow-moving SKUs through targeted campaigns.

THE SOLUTION

Here’s how we tackled the problem:

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1 . Targeted Sampling Campaigns

• Launched Google Forms to increase sample requests particularly for slow-moving SKUs and during low ad spend weeks. This created more trial touchpoints and drove organic interest.

2. Content Support System

• Developed and distributed a detailed content guidelines deck. This gave affiliates clarity on messaging, tone, and structure, leading to faster, higher-quality content submissions.
  

3. Creator Contests & Incentives

• Ran affiliate competitions and reward-based sales drives. These re-engaged existing partners and attracted new ones, especially during months with otherwise declining reach.

4. Affiliate Reactivation Program

• Personally reconnected with dormant creators, many of whom resumed active promotion and drove meaningful traffic and sales.
  

5. Rapid Onboarding of New Creators

• Doubled the number of creators, giving the brand broader reach and varied content angles.

THE RESULTS

• GMV Growth: May saw a 2.1x increase in GMV over April

• Top Creators: One creator generated 152 orders in just 3 days, a clear signal of how fast the program could scale.

• Program Growth: Number of creators doubled within 8 weeks, providing scalable visibility.

Total Creators Before SwingUp’s Onboarding (April):

Under SwingUp’s Affiliate Management (May):

• Content Quality: Faster content turnarounds and improved production quality due to support materials.

Example Content from affiliates: 

Affiliates produced face-front videos that clearly showcased the product, highlighted its benefits, and shared their experience with the effects of the melatonin gummies.

CONCLUSION

By applying clear affiliate incentives, structured support, and reactivation strategies, Health Fusion’s affiliate program was transformed from a passive channel into a thriving sales driver,  all without relying heavily on paid ads.

If you’re looking to scale your affiliate performance or revive an underperforming program, book a call with us today, and let’s make your community your best sales force.