LITTLE BACKGROUND

After months of inactivity, The Famous Pastil Republic wanted to restart its TikTok Shop presence and regain its lost sales momentum.
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The goal was straightforward yet ambitious:

Rebuild from a ₱130K GMV baseline and prove consistent, profitable growth in just one month.

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THE SOLUTIONS

To achieve this, the brand partnered with SwingUp, a top TikTok Shop Partner and TikTok Agency, to design a comeback plan built on data, automation, and creator influence.

The focus: drive performance through two high-impact growth levers, Ads (GMV Max) and Affiliate Activation.

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Ad Strategy (GMV Max)

• Deployed TikTok’s GMV Max Ads, an automated campaign system designed to scale high-performing creatives and optimize for conversions.
  
  
• Focused spend on proven, high-intent audiences to minimize waste and maximize ROI.

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Affiliate Strategy

• Activated food content creators to rebuild awareness and organic traffic.
  
  
• Encouraged creators to share authentic “food story” content, encouraging returning buyers while attracting new customers.
  
  
• Sustained affiliate energy with weekly performance tracking and strategic adjustments.
  
  

Together, these two channels, paid ads for precision and affiliates for trust, created a powerful growth loop.

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THE RESULTS

The combined strategy reignited performance across every metric:
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💰 Ad Highlights

• ₱266,639.14 Gross Revenue from only ₱25,575.62 Ad Spend
  
  
• 10.43× ROI, proving efficiency in scaling fast without overspending
  
  
• ₱31.54 Cost per Order, showing tight optimization and effective targeting
  
  

🤝 Affiliate Highlights

• +190% increase in affiliate GMV (Aug → Sept)
  
  
• +180% increase in items sold via affiliate-driven traffic
  
  
• +4% increase in active affiliates, marking a re-energized creator base
  
  

The combination of automated ad optimization and authentic affiliate engagement helped the brand not only recover, but outperform its pre-SwingUp baseline.

KEY TAKEAWAY

From a ₱130K GMV in August to ₱266K in September, The Famous Pastil Republic more than doubled its performance through smart ad automation and creator-powered marketing.

This comeback story shows how aligning data-driven ads with community-driven trust can transform a quiet TikTok shop into a high-performing sales channel… fast.

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💬 Let’s Talk

If your TikTok Shop feels stuck, or your ads and affiliate efforts aren’t aligned, there’s a smarter way to scale.

Let’s talk about how we can combine data precision and creator energy to unlock your next growth jump.

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