LITTLE BACKGROUND

Gluta Estetica, a luxury aesthetic clinic and spa with multiple branches, offers head-to-foot beauty services. Despite their premium offerings, they faced challenges with ineffective advertisements, poor lead conversion, and low-quality targeting, hindering their ability to attract new customers and grow their business.

The main objectives were to increase conversion rates, improve customer engagement, enhance lead quality, and boost overall return on investment (ROI).

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THE SOLUTION

To address these challenges, we implemented a comprehensive marketing strategy that included:

• Maximizing User-Generated Content (UGC): Leveraging authentic content created by satisfied customers to build trust and credibility.
  
• Testing Creative Content: Experimenting with various creative approaches tailored to different target audiences for each branch.
  
• Direct Response Marketing: Developing ads that prompt immediate action while ensuring compliance with Meta’s policies.
  
• Content and Campaign Optimization: Continuously refining our marketing efforts based on performance data to maximize effectiveness.

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THE RESULTS

The transformation was astounding. Our data-driven approach, combined with strategic content optimization and leveraging local influencers, led to substantial improvements across key areas:

• Revenue Increase: Our strategies resulted in a significant revenue boost, with the total revenue reaching ₱20,536,910. The newly opened branch also showed exceptional performance from its first month, highlighting the effectiveness of our marketing efforts.
  
• Improved Conversion Rates: The clinic saw a marked increase in conversion rates and a higher quality of leads, thanks to targeted, policy-compliant ads and engaging UGC.
  
• Enhanced Customer Relationships: Attracted new customers and fostered loyalty among existing clients, who began actively promoting the business.
  
• Brand Recognition: Consistent branding and sophisticated marketing positioned the clinic as a trusted and premium option for aesthetic services in their target locations.
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Our partnership resulted in a significant turnaround for their digital marketing efforts and overall business performance. By addressing the core challenges of inadequate ad management and data utilization, we implemented tailored strategies for each of their branches.

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Ready to achieve similar results for your Aesthetic Clinic?

Here’s what to do next:

1. Contact us for a free digital marketing strategy assessment.
2. Let’s develop a customized plan tailored to your clinic’s unique needs.
3. Implement our data-driven, policy-compliant advertising solutions.
4. Watch your conversions increase and your customer base grow.

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Book a call with us now!

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Achieve remarkable growth and elevate your clinic’s digital marketing strategy with our expertise. Let’s make your clinic the go-to destination for aesthetic services.

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