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Pastry Brand’s TikTok Ads Hit 8.69 ROAS and Unprecedented Sales Surge in 65 Days
increase in GMV in 65 days
ROAS
A small pastry brand, known for its irresistibly delicious messy cookies, was eager to scale its business through TikTok ads. Despite running their own campaigns, they struggled with a lack of clear strategy, achieving an average ROAS of only 5. Additionally, frequent issues with product listings being frozen or suspended added to their frustration. They needed a comprehensive strategy to not only boost sales but also ensure smooth and uninterrupted ad campaigns.
We noticed that videos using sensory appeal worked best for their organic strategy. For example, showing the gooey chocolate chips melting, the delectable sound of a cookie being baked, or the warm steam rising from freshly baked cookies. So, we made more of these kinds of videos to capture the audience’s attention right away.
We studied their competitors to create content that resonated well with their target audience, incorporating B-rolls of product production, voiceover videos, and comment reply videos that highlighted positive reviews.
Leveraging trending music from TikTok’s Creative Center, we ensured the content was not only engaging but also relevant. Significantly, most of our successful videos were faceless, allowing the spotlight to remain on the delectable products.
A key component of our success was addressing the product listing issues. As a TikTok Service Provider (TSP), we had direct access to TikTok Philippines’ support, enabling us to resolve listing problems quickly and maintain seamless ad operations.
The transformation was astounding. In just 65 days, the pastry brand saw a 543.787% increase in GMV and an exceptional 8.69 ROAS. The surge in sales was so significant that the client’s fulfillment team had to expand their capabilities to keep up with demand. Customer satisfaction and engagement skyrocketed, with an influx of positive reviews and feedback.
This case study showcases the immense potential of a well-executed TikTok ad strategy. By creating engaging content and leveraging our unique position as a TikTok Service Provider, we turned around a struggling ad campaign into a resounding success. The dramatic growth achieved by this small pastry brand is a testament to the power of strategic TikTok advertising.
Is your business ready for a transformation? Book a call with us today and let’s unlock that extraordinary growth together!
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