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Skin Whitening Brand Leverages TikTok’s 7.7 Sale for Massive Success
GMV
items sold
product clicks
A high-ticket skin whitening brand aimed to capitalize on TikTok’s 7.7 Sale event to boost their sales and visibility. Without any specific problem to address, their goal was to leverage this sales event to maximize their revenue and reach. Over a five-month period, the brand saw a significant increase in ROAS and overall sales performance.
To achieve these impressive results, we implemented SwingUp’s proprietary campaign strategy tailored for sale days like TikTok’s 7.7 Sale. Here’s a step-by-step breakdown of our approach:
Community Building Campaigns (2 weeks prior to sale day):
We started with campaigns aimed at building a strong community and engaging with potential customers. This involved creating content that fostered a sense of belonging and anticipation among the audience.
Teaser Campaigns:
As the sale day approached, we launched teaser campaigns to generate buzz and excitement. These campaigns included sneak peeks, special announcements, and countdowns to keep the audience engaged and looking forward to the sale.
Campaign Day:
On the day of the sale, we executed a series of highly targeted and compelling ads. We utilized all available product sale objectives—Video Shopping Ads (VSAs), Product Shopping Ads (PSAs), and Live Shopping Ads (LSAs)—to reach as many touchpoints as possible and drive maximum conversions.
Post-Campaign to Maintain Momentum:
After the sale day, we continued with post-campaign efforts to avoid a steep decline in sales and maintain the buying momentum. This included follow-up promotions and reminders about the brand’s offerings to keep customers engaged and encourage repeat purchases.
The implementation of this comprehensive strategy yielded remarkable results:
By leveraging SwingUp’s proprietary campaign strategy and focusing on strategic community building, teaser campaigns, and post-sale momentum, the high-ticket skin whitening brand successfully maximized their performance during TikTok’s 7.7 Sale. This case study highlights the potential of a well-crafted, data-driven approach in achieving substantial sales growth and customer engagement. Ready to see similar results for your brand?
Book a call with us today and let’s discuss how we can help you leverage TikTok’s sales events to boost your revenue and engagement!
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Skin Whitening Brand Leverages TikTok’s 7.7 Sale for Massive Success