LITTLE BACKGROUND:

DJEWELZ, a trusted seller of authentic 18K Saudi Gold, had built a strong presence on TikTok with over 90,000 followers. While the brand was already leveraging TikTok Promote to boost live streams, there were no revenues generated from actual ad campaigns. DJEWELZ wanted to take things to the next level by attracting more viewers to their shop, converting viewers into buyers, and ultimately scaling their sales.

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THE SOLUTION:

To achieve DJEWELZ’s goals, we implemented a highly targeted and multifaceted TikTok ad strategy. The approach included:

1. Maximizing Product Diversity:
   DJEWELZ already had a diverse product lineup, including bestsellers, high-margin products, new items, and budget-friendly options. We ensured these products were strategically showcased to appeal to a wider audience.
   
2. Engaging Affiliates and Creators:
   We activated affiliates and creators to amplify reach and engagement, leveraging their influence to drive traffic and conversions.
   
3. Optimizing Live Sessions:
   We extended live session durations to overlap with TikTok’s prime-time hours, ensuring maximum exposure and engagement.
   
4. Strategic Ad Formats:
   We introduced a mix of TikTok shopping ad formats to target users at different stages of the buying journey:
   • Product Shopping Ads: Highlighting individual items to catch the attention of potential buyers.
   • Video Shopping Ads: Showcasing the products through engaging visuals to drive clicks and conversions.
   • Live Shopping Ads: Boosting live streams to convert viewers into customers in real-time.

THE RESULTS:

In just 30 days, DJEWELZ achieved outstanding results:

• ₱5M in additional GMV generated through ads.
• A remarkable 127.69 ROAS, showcasing the efficiency of the ad spend.
• 37.49% more new customers discovered and purchased products.
• 29.9% increase in repeat buyers, reinforcing customer loyalty.
• 7.95% growth in new followers, expanding DJEWELZ’s reach.
• 6.59% boost in active followers, increasing community engagement.

These results not only drove immediate revenue but also solidified DJEWELZ’s brand presence on TikTok.

This case study highlights how strategic TikTok ad formats, paired with extended live sessions and collaborations with creators, can transform a brand’s performance in a short timeframe. By focusing on customer acquisition and retention, DJEWELZ achieved exceptional growth, both in revenue and brand following.

Are you ready to scale your TikTok shop and see incredible results like DJEWELZ? Book a call with us today and let’s make it happen!

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