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Filipino Beauty Brand’s Celebrity Campaign Garners 2.4M Views and 98.56% View-Through Rate
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A prominent Filipino beauty brand, celebrated for its natural skincare and dietary supplements, wanted to maximize the impact of their new celebrity endorser launch. The brand already has the ad concept and collaterals, developed by their creative team, and tasked us with making the most out of it. The brand aimed to leverage the celebrity’s influence to boost the campaign’s visibility and engagement.
To make the most out of this high-profile endorsement, we implemented a comprehensive strategy that involved Community Interaction and Video Views Campaigns.
We launched targeted campaigns aimed at different audience segments. These campaigns focused on building community interaction and maximizing video views, ensuring the content reached a wide and relevant audience.
Here’s how we did it:
We identified key audience segments based on demographics, interests, and past behavior to ensure the campaigns were highly targeted.
Prior to the main launch, we ran teaser campaigns to generate buzz and anticipation, gradually revealing the collaboration with the celebrity.
On the launch day, we rolled out the primary video ad campaign to maximize reach and engagement.
Continued engagement with the audience through follow-up content and interactions to maintain momentum and keep the conversation going.
The ads received overwhelmingly positive comments, with many viewers stating that it was the best ad they had seen on their FYPs (For You Pages). Numerous viewers also mentioned that this was the first ad they had watched entirely in a while, despite the video being over a minute long—an impressive feat in today’s world of short attention spans.
By leveraging the power of a celebrity endorser and implementing a well-planned, data-driven campaign strategy, this Filipino beauty brand successfully maximized the impact of their launch. This demonstrates the effectiveness of targeted community interaction and video view campaigns in achieving high engagement and visibility.
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